Integrating New Product Design into Supply Chain
The need to offer higher variety to end customers is leading enterprises to design larger number of finished products. With customers expecting shorter conceive to commercialize times, the Design department is under continuous stress to keep the idea to commercialize life cycle to its shortest. Under those circumstances, ideally speaking, if Design department has re-utilizable knowledge assets, it is of great help. Every design doesn't need to start from scratch. This being implied in organizations, Design department has its own knowledge assets which it refers to for designing the product. What needs to be further emphasized is the integration of Supply Chain knowledge assets can be the only source for the enterprise to successfully commercialize the product over its life cycle. Else, typically what is observed is that Supply constraints in the growth stage of product create a bottleneck to achieve the full sales potential of the product. During that stage, unfortunately, the Su...