Supply Chain Twins - Randomness of Demand & the ever catching up of the Supply side

Demand is the trigger for the Supply side of the Supply Chain. Supply side Strategies, Tactical plans & Operational execution activities are predominantly a function of the Demand side of the Supply Chain. The sanctity of the demand figure goes a long way in determining the performance of the Supply side. When it comes to accountability though, in many instances the Demand subordinates itself to the dynamics (or chaos!!) of the market place while Supply side is always the one which bears the brunt of not being able to meet the demand. More often than not, Supply side of the organization has experiences similar to what the Indian Healthcare system is experiencing at this very moment. I see a lot of analogies which can be leveraged to improve enterprise Supply Chains holistically. a. Demand is random but Supply is a Structure - Demand arises randomly, particularly if its a New Product. Responding to such cases the Supply side very efficiently develops new sources of supply, creates...