Channel Partners in Educational Supply Chain
Educational Supply Chain in India particularly for the Management education, has seen emergence of Channel Partners. They have received a growing importance in the industry value chain. Thought of writing on the same. The input stage of the supply chain is the selection of students for the program. This happens through an elaborate admissions mechanism which the management institutes design based on their own selection criteria. The potential students who aspire for the educational institute would have to appear for the appropriate entrance test (& you have multiple of those today). The students would end up with a preparatory course for the test delivered by coaching institutes. The students are advised by the 'mentors' of the institutes for the 'quality' of the educational institute. Based on the advise the students would decide to apply. You already have a channel partner with a large influence on the potential customer existing in the supply chain. The custome...