Aligning Supply Chains with Real Customer Needs

Organisations exist because there is an unmet customer demand. The value chain of an organisation is viable only if it meets the customer needs. An ill organised  & fragmented supply chain leads to dissatisfied customer experience of the organisation.

The alignment of supply chain to meet the customer needs of time, cost, quality & service is the basis of competition. The article offers a good insight into the alignment parameters for Supply Chain to meet the real customer needs.

Comments

  1. vmiJune 12, 2011 at 12:07 PM

    I totally agree that customer need is the enter of any supply chain improvement plan. Anyway, some organization pay too much attention to cost reduction that eventually decrease service to customer.

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