New Age Supply Chain

Supply Chains evolve. Practices, Processes & Infrastructure have to adapt to new world realities. It was HLL a couple of decades back who made a shift from bottles to sachets which made a new supply chain evolve. Heart of the supply chain is the goal to meet the customer need. Meet it efficiently & effectively.

The recent visit to Big Bazaar initially made me feel that the Nano is a free gift on some purchases...a typical retailers strategy to attract customers. Little did i realize that a new supply chain is laid down where a retailer is a channel partner of an auto company. Perfectly discontinuous thoughts leading into a radical action. The link below from economic times is a confirmation that "Indigenous Management Practices" are needed to be local with a global perspective.. 


Ever heard of a retail outlet selling a car? Guess thats why Kishor Biyani wrote the book titled "It happens only in India".

(For records, i guess the sales only from Big Bazaar indicated in the article are more than total Nano Sales of November 2010)

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